TITLE:
Gender Domination in Nigerian Public Relations
AUTHORS:
Bonachristus Umeogu, Ojiakor Ifeoma
KEYWORDS:
Gender; Treatment; Value; Power
JOURNAL NAME:
Advances in Applied Sociology,
Vol.2 No.2,
June
22,
2012
ABSTRACT: Does gender influence practice? This paper using the theory of agenda setting and constructionist theory of representation assesses the public relations profession in relation to the value, treatment and power accorded to the different gender in the course of their professional duties. It was found out that even though there are fewer men in number, the males have more power than their female counterparts. Also, gender, directly or indirectly influence treatment and value. This paper is highly significant in the face of the global call for equal playing ground for both male and female in all spheres of life.