TITLE:
A Systematic Integration of Business Models for Wellness Real Estate Driven by the Silver Economy: Construction and National Replication Path Analysis of a “Four-Dimensional”
AUTHORS:
Gavin Rui Jin, Xiaoli Ma
KEYWORDS:
Silver Economy, Wellness Real Estate, Integration of Business Models, Four-Dimensional, Structured Expert Judgment
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.16 No.11,
November
11,
2026
ABSTRACT: The ageing of the population is radically changing the economic and social fabric of China, whereby the proportion of persons aged 65 years and older has surpassed 14% of the population, indicating the transition into a severely ageing society and increasing the pressure on elderly-focused housing and care. As a result, the positive macro-environment has not been reflected in the form of consistent industry growth, which demonstrates a more fundamental issue of disjointed business model design. This study will fill this gap by creating a Four-Dimensional Integrated model, which integrates marketing, medical services, financial mechanisms and replication strategies into a unified mechanism. The study is based on an embedded single case analysis of Greentown Wuzhen Yayuan with an expert judgment approach to assess the model feasibility. The results of the scoring indicate that there is a definite disparity in the dimensions and marketing and membership scoring the highest as there are well-established brand positioning and customer engagement mechanisms, whereas the scores of financial and replication dimensions were relatively low. These findings show that the existing model has partial integration, but it does not create systemic coherence, thus limiting the overall viability.