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Flavián, C., Pérez-Rueda, A., Belanche, D. and Casaló, L.V. (2021) Intention to Use Analytical Artificial Intelligence (AI) in Services—The Effect of Technology Readiness and Awareness. Journal of Service Management, 33, 293-320.
https://doi.org/10.1108/josm-10-2020-0378

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