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Gawankar, S. A., Gunasekaran, A., & Kamble, S. (2020). A Study on Investments in the Big Data-Driven Supply Chain, Performance Measures and Organisational Performance in Indian Retail 4.0 Context. International Journal of Production Research, 58, 1574-1593.
https://doi.org/10.1080/00207543.2019.1668070

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