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Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K. and Wetzels, M. (2015) Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness. Journal of Retailing, 91, 34-49.
https://doi.org/10.1016/j.jretai.2014.09.005

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