TITLE:
A Study on the Representation of “Truth, Goodness and Beauty” of AI Virtual Anchors from the Perspective of Intelligent Communication
AUTHORS:
Ying Zhang, Huijuan Tong
KEYWORDS:
AI Virtual Anchor, Phoxinus Phoxinus Subsp, Phoxinus Shanmei, Intelligent Communication, Audiovisual Communication
JOURNAL NAME:
Journal of Computer and Communications,
Vol.14 No.8,
August
20,
2026
ABSTRACT: AIGC technology continues to reshape the media industry ecosystem, and AI virtual anchors are now widely applied in news production and international communication. Current related research mostly focuses on technical aspects such as algorithm optimization, practical applications, and ethical risks, with less analysis from the perspective of value core. This paper uses a three-dimensional analytical framework of “truth, goodness, and beauty” to sort out its practical paths in fact construction, social consensus building, and audio-visual aesthetic expression. The study finds that relying on human-machine collaborative production and algorithmic process tracing can safeguard the bottom line of news authenticity. Anthropomorphic virtual images and immersive interactive scenarios can also enhance communication aesthetic effects. However, AI virtual anchors currently exist issues such as rigid emotional expression, homogeneous visual images, and insufficient empathy. During the intelligent media transformation, how the industry can balance technological instrumental rationality with humanistic values, form a stable human-machine collaborative broadcasting model, and provide reference ideas for the healthy development of intelligent news.