TITLE:
Exploring Service Ecosystem Formation in High School Science Exhibitions: A Value Co-Creation Perspective
AUTHORS:
Yi-Chun Lin, Chun-Liang Chen
KEYWORDS:
Service-Dominant Logic, Value Co-Creation, Service Ecosystems, Ecosystem Formation, Science Education, Institutional Logics
JOURNAL NAME:
Open Journal of Business and Management,
Vol.14 No.5,
August
19,
2026
ABSTRACT: This study examines the formation of a high school science exhibition service ecosystem in Taiwan region through a value co-creation lens. Drawing on service-dominant logic, it investigates how shared value propositions are established and how co-creation strategies mobilize stakeholder participation and resources. Using a qualitative case study approach based on observations, interviews, and document analysis, the findings reveal that ecosystem formation is not a linear process of alignment but a tension-driven evolution shaped by competing institutional logics, uneven resource integration, and the coexistence of value co-creation and co-destruction. While institutional arrangements facilitate coordination and engagement, they may also distort educational values by emphasizing competitive outcomes. The study further highlights the critical role of teachers as micro-level orchestrators who mediate between institutional pressures and student learning. This research contributes to service ecosystem literature by proposing a tension-driven formation model and extends value co-creation theory to educational contexts.