TITLE:
A Study on the Application of Human-AI Collaborative Translation in Bilingual WeChat Official Accounts for Traditional Chinese Medicine Culture
AUTHORS:
Chen Wang
KEYWORDS:
Bilingual WeChat Official Accounts, Traditional Chinese Medicine Culture, Human-AI Collaborative Translation (HACT), Cross-Cultural Communication, New Media External Publicity
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.14 No.8,
August
18,
2026
ABSTRACT: Against the backdrop of iterative digital media, bilingual WeChat Official Accounts have become a core platform for the international communication of Traditional Chinese Medicine (TCM) culture by virtue of their systematic content and sustainable communication capacity. Nevertheless, TCM is rich in culture-loaded concepts and sophisticated specialized terminology, while overseas online platforms impose strict constraints on medical publicity compliance. Under such circumstances, independent human translation or machine translation alone cannot balance translation output efficiency and textual quality. This paper introduces the concept of Human-AI Collaborative Translation (HACT). Combined with the textual characteristics of bilingual TCM WeChat Official Accounts, it constructs a closed-loop collaborative translation framework covering four links: pre-translation collaborative terminology construction, batch initial translation powered by artificial intelligence (AI), logical restructuring and cultural compensation conducted by human translators, and professional quality control by TCM specialists. This paper selects three mainstream bilingual WeChat Official Accounts of traditional Chinese medicine, extracts 15 popular science articles as analytical corpus according to unified screening criteria, and takes generic machine translation outputs as control samples. Qualitative analysis is carried out based on four evaluation dimensions: terminology accuracy, logical coherence, cultural adaptability and compliance. Through the analysis of three typical cases, this paper elaborates the potential application advantages of the proposed model in standardizing terminology, restructuring sentence patterns and realizing cross-cultural interpretation. The study reveals that HACT effectively removes cross-linguistic communication barriers for TCM, and delivers feasible practical approaches and theoretical references for the high-quality, large-scale global dissemination of TCM culture in the new media era.