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Nzembayie, K. F. (2017). Using Insider Action Research in the Study of Digital Entrepreneurial Processes: A Pragmatic Design Choice. Electronic Journal of Business Research Methods, 15, 85-98.
https://www.researchgate.net/publication/323245769_Using_insider_action_research_in_the_study_of_digital_entrepreneurial_processes_A_pragmatic_design_choice

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