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Vande Velde, F., Hudders, L., Cauberghe, V., & Claerebout, E. (2018). Changing Farmers’ Behavior Intention with a Hint of Wit: The Moderating Influence of Humor on Message Sidedness. Journal of Environmental Psychology, 56, 97-103.
https://doi.org/10.1016/j.jenvp.2017.12.001

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