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Sarstedt, M., Richter, N. F., Hauff, S., & Ringle, C. M. (2024). Combined Importance-Performance Map Analysis (cIPMA) in Partial Least Squares Structural Equation Modeling (PLS-SEM): A SmartPLS 4 Tutorial. Journal of Marketing Analytics, 12, 746-760.
https://doi.org/10.1057/s41270-024-00325-y

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