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Henseler, J. (2017). Partial Least Squares Path Modeling. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 361-381). Springer.
https://doi.org/10.1007/978-3-319-53469-5_12

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