TITLE:
The Logic, Challenges and Suggestions for Constructing Coastal Recreational Belt around City Empowered by Low-Altitude Economy: A Case Study of Zhanjiang
AUTHORS:
Lianrong Pang
KEYWORDS:
Low-Altitude Economy, Recreational Belt around City, Coastal Tourism
JOURNAL NAME:
Open Journal of Business and Management,
Vol.14 No.3,
May
29,
2026
ABSTRACT: Against the backdrop that low-altitude economy has become a national strategic emerging industry and cultural tourism industry is undergoing high-quality transformation, the coastal recreational belt around city is a key carrier for the cultural tourism upgrading of coastal cities and solving the problem of scattered resources. Located at the linkage node of the Guangdong-Hong Kong-Macao Greater Bay Area and the Hainan Free Trade Port, Zhanjiang boasts the resource endowment of “sea-island-city” and the policy advantage of being a pilot zone for low-altitude economy in western Guangdong, providing inherent conditions for the in-depth integration of low-altitude economy and coastal recreational belt around city. Taking Zhanjiang as an example, this paper analyzes the internal logic of low-altitude economy empowering the construction of coastal recreational belt around city by enriching tourism scenarios, innovating tourism products and enhancing tourism image. It points out the challenges, including insufficient technical adaptation, product homogenization, weak infrastructure, shortage of talents and ineffective resource integration. Then, it puts forward optimization suggestions from five aspects: technological innovation, product upgrading, facility improvement, talent cultivation and resource integration, providing theoretical and practical references for Zhanjiang and similar coastal cities to promote the high-quality development of recreational belt around city relying on low-altitude economy.