TITLE:
Determinants of Tourism Seasonality: An Empirical Study in Quang Binh Province, Vietnam
AUTHORS:
Tu Luc Tran, Van Chung Nguyen, Tri Quang Vo, Minh Tuân Hà, Thi Kim Phung Nguyen
KEYWORDS:
Tourism Seasonality, Influencing Factors, Destination Management, Regression Analysis, Quang Binh, Sustainable Development
JOURNAL NAME:
Open Journal of Business and Management,
Vol.14 No.3,
May
29,
2026
ABSTRACT: Tourism seasonality remains a persistent structural challenge for coastal destinations, particularly in developing regions where tourism demand is strongly shaped by natural constraints and limited destination management capacity. This study investigates the determinants of tourism seasonality in Quang Binh Province, Vietnam, using survey data collected from tourism enterprises, domestic and international tourists, and industry experts, combined with exploratory factor analysis and multivariate regression. The results indicate that climate and tourism resources are the most influential drivers of seasonal concentration, confirming the structurally embedded nature of seasonality in nature-based coastal destinations. However, organizational and technical factors related to destination management also exhibit a statistically significant moderating effect, suggesting that seasonality is not entirely immutable. In contrast, income, cultural practices, and mass tourism characteristics do not exert independent effects once managerial and temporal factors are controlled for. The findings imply that while natural constraints set the boundaries of seasonality, effective governance and adaptive product strategies can partially flatten the seasonal demand curve and support more sustainable destination development.