TITLE:
Exploration of Sustainable Development Paths for the Caofan Crisp Walnut Industry: Taking E-Commerce as an Opportunity
AUTHORS:
Hanqi Fu
KEYWORDS:
E-commerce Empowerment, Caofan Crisp Walnut, Characteristic Agriculture, Sustainable Industrial Development, Rural Revitalization
JOURNAL NAME:
Open Access Library Journal,
Vol.13 No.5,
May
27,
2026
ABSTRACT: Against the backdrop of the comprehensive advancement of the rural revitalization strategy and the in-depth penetration of the digital economy into the agricultural sector, agricultural product e-commerce has become a core driver for addressing the development bottlenecks of characteristic agriculture and promoting county economic revitalization. As a national geographical indication product, Caofan Crisp Walnut in Zhangqiu District, Jinan City, Shandong Province, boasts a solid industrial foundation. However, it has long been plagued by issues such as a short industrial chain, fragmented operations, weak brand competitiveness, and a single sales channel, which hinder its sustainable industrial development. From the research perspective of e-commerce empowerment, this paper systematically analyzes the current development status and core pain points of the Caofan Crisp Walnut industry through methods including field surveys, case studies, and quantitative research. Drawing on the successful experience of benchmark agricultural product e-commerce cases such as Chu Orange, this paper explores the sustainable development paths for the Caofan Crisp Walnut industry with e-commerce as an opportunity, covering dimensions such as industrial chain integration, brand building, e-commerce ecosystem cultivation, infrastructure improvement, and talent training. The aim is to construct a development pattern of “characteristic products - industrial clusters - regional economy” and provide a replicable reference for the e-commerce development of similar geographical indication agricultural products and the practice of rural revitalization.Subject AreasDevelopment of Characteristic Agriculture