TITLE:
Research on the Application of University Library WeChat Platform in College Students’ Mental Health Education under the Background of New Media: A Case Study of Anhui Polytechnic University
AUTHORS:
Hongzhuan Guo, Yao Zhang
KEYWORDS:
University Library, WeChat Official Account, College Students’ Mental Health, Bibliotherapy
JOURNAL NAME:
Open Access Library Journal,
Vol.13 No.5,
May
27,
2026
ABSTRACT: Taking the WeChat official account of the Library of Anhui Polytechnic University as the research object, this study analyzes its current operational status, existing challenges, and application pathways in college students’ mental health education. The research is grounded in operational data from 2019 to 2023, integrated with the Uses and Gratifications Theory, relevant bibliotherapy research, and best practices of WeChat platform operation in university libraries. The results indicate that while the platform has established a stable operational model and user base, it faces prominent issues including inadequate user interaction, a scarcity of mental health-related content, singular service functions, and an incomplete management system—all of which fail to fully address college students’ mental health needs. The integration of bibliotherapy with WeChat platforms emerges as a crucial direction for libraries to expand their service capabilities. Moving forward, the platform should prioritize intellectualization, personalization, community building, and data-driven optimization. Mental health education can be deeply embedded into platform operations through measures such as integrating online-offline services, expanding personalized offerings, establishing community groups, and conducting cross-sectoral cooperation. This optimized pathway not only enhances the library’s service quality and influence but also leverages the psychological counseling function of bibliotherapy to promote college students’ mental health, thereby providing practical references for similar university libraries across China.