TITLE:
Research on the Construction and Application of China’s Fashion Toy Standard System
AUTHORS:
Yuanzhi Lyu, Zhe Lin, Hui Zhang, Zhiyong Ding, Jieyun Zhuo, Weiqiang Huo
KEYWORDS:
Fashion Toys, Standard System, Quality and Safety, High-Quality Consumption Growth
JOURNAL NAME:
World Journal of Engineering and Technology,
Vol.14 No.2,
May
21,
2026
ABSTRACT: China’s fashion toy (or fashion figures) industry has evolved into an emerging consumer sector with a market scale exceeding 100 billion yuan. Yet the lag and absence of a standardized system have given rise to prominent issues including ambiguous product boundaries, uneven product quality, and formidable challenges in supervision, all of which impede the high-quality development of the sector. Focusing on the association standards for fashion toys and their derivatives in China, this paper adopts a hierarchical classification method based on industry pain points, full product life cycle management and regulatory applicability, with dimension selection criteria including industry universality, technical traceability, regulatory operability and policy compliance, constructs a multi-dimensional standard system framework encompassing basic and general standards, derivative products, quality and safety, and green low-carbon requirements. It clarifies the core technical contents and key indicators of the system, thereby providing theoretical support for the standardized development of the fashion toy industry. Meanwhile, based on evidence collected from enterprise quality management documents, government supervision and inspection records, in-depth interviews with industry entities, and industry-wide questionnaire surveys, through a systematic analysis of the practical effects of enterprises adopting these standards in production organization, the implementation of supervision by market regulatory authorities based on the standards, and the publicity and promotion approaches of official and central media for the standards, this study verifies the practicality, applicability and social impact of the established standards. Ultimately, this research offers solid theoretical underpinnings and practical guidance for the standardized development of China’s fashion toy industry, facilitates the regulation of market order, and further propels the upgrading of “GUOCHAO”-themed consumption.