TITLE:
Accumulating Momentum, Strategizing Momentum, Riding Momentum: The Generation Logic and Implications of the Phenomenal Communication of the “Jiangsu City Football League (Su Chao)” from the Perspective of Participatory Culture
AUTHORS:
Zhang Chen
KEYWORDS:
Jiangsu City Football League (Su Chao), Participatory Culture, Phenomenal Communication, Sports Events
JOURNAL NAME:
Open Journal of Applied Sciences,
Vol.16 No.5,
May
21,
2026
ABSTRACT: Sports events serve as a pivotal carrier for advancing the development of mass sports, society, economy and culture. Adopting the perspective of participatory culture, this study employs literature review and logical analysis to dissect the generation logic of the phenomenal communication of the Jiangsu City Football League (“Su Chao”) and propose implications for the development of urban sports events in China. The study concludes that the generation logic of Su Chao’s phenomenal communication lies in three dimensions: regional cultural genes accumulate participatory potential energy, platform empowerment activates communication nodes, and emotional communities drive value fission. The implications are as follows: transform the event operation philosophy to realize the shift from competition-oriented standard to participatory cultural symbiosis; extend the industrial chain to drive the integration of sports event economy into ecological economy; innovate cultural symbols to form short-term viral hits that drive the long-term value-added of sports event IP, so as to promote the sustainable development of urban sports modernization with Chinese characteristics.