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Triandis, H. C., Bontempo, R., Villareal, M. J., Asai, M., & Lucca, N. (1988). Individualism and collectivism: Cross-cultural perspectives on self-in-group relations. Journal of Personality and Social Psychology, 34, 323-338. doi:10.1037/0022-3514.54.2.323

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