TITLE:
Hybridization of Technology Adoption Models (TAM, TOE, UTAUT) Adapted to Decentralized Territorial Authorities (CTD) in Cameroon
AUTHORS:
Jean Zoa
KEYWORDS:
Technology Adoption, TAM, TOE, UTAUT, Hybrid Model, Decentralized Local Authorities of Cameroon, Digital Transformation, E-Government, PLS-SEM, Institutional Capacity
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.14 No.4,
April
27,
2026
ABSTRACT: The adoption of digital technologies by Cameroonian decentralized local authorities remains a complex and insufficiently theorized process. Classical technology adoption models (TAM, TOE, UTAUT) developed in Western contexts have limitations when applied to the institutional, socio-cultural, and economic realities of Africa in general, and Cameroon in particular. This research proposes a hybrid model integrating individual, organizational, and environmental dimensions while incorporating contextual factors specific to Cameroonian local administrations. Based on a quantitative survey of agents and elected officials from three pilot decentralized local authorities (Yaounde Urban Community, Yaounde 3 District Municipality, and Mbankomo Rural Municipality), as well as Officials from the Ministry of Decentralization and Local Development. Using structural equation modeling (PLS-SEM), we demonstrate that technology adoption in these contexts is primarily determined by institutional capacity, transformational leadership, social influence, enabling conditions, and perceived usefulness. The proposed hybrid model exhibits superior explanatory power (R2 = 0.68) compared to traditional models applied in isolation. This research contributes theoretically to the development of a contextualized theory of technology adoption in the Cameroonian public sector and provides practitioners with a diagnostic framework for identifying priority levers for action.