TITLE:
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era
AUTHORS:
Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan
KEYWORDS:
University Student Party Branch, Party Building Brand, Brand Creation, Practice Path
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.14 No.4,
April
22,
2026
ABSTRACT: The student Party branch in colleges and universities is a bridge between the party and young students, and a battleground fortress to guide students to strengthen their ideals and beliefs, temper their party spirit cultivation, and grow into talents in an all-round way. Creating a brand of Party building is an important way to solve the problem of homogenization and formalization of Party building in student Party branches, activate the endogenous power of Youth Party building, and promote the quality and efficiency of student party building in the new era. Based on the organizational characteristics of student Party branches in Colleges and universities in the new era and the growth patterns of student party members, through the methods of literature, policy analysis and practical observation, this study defines the core connotation and era value of the party building brand of student Party branches, deeply analyzes the common difficulties existing in the current brand building, such as vague positioning, shallow connotation, singular forms of engagement, lack of integration, weak continuity, and so on. Combined with the practical characteristics of student Party branches in different grades and majors, this study puts forward practical paths from the five dimensions of precise positioning, deep cultivation of connotation, innovation in forms of engagement, integration empowerment, and long-term guarantee, so as to provide important theoretical support and practical guidance for the party building brand with youth temperature, educational strength, and demonstration effect for student Party branches in Colleges and universities.