TITLE:
Research on the Development Strategy of Archival Cultural and Creative Products of the Beijing-Hangzhou Grand Canal
AUTHORS:
Ran Wang, Yuhe Liu, Chang Jin
KEYWORDS:
Beijing-Hangzhou Grand Canal, Archival Cultural and Creative Products, Resource Activation, Development Strategy, Integration of Culture and Tourism
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.14 No.4,
April
17,
2026
ABSTRACT: Under the dual impetus of the national cultural digitization strategy and the construction of the Grand Canal Cultural Belt, the Beijing-Hangzhou Grand Canal, as a core resource of linear cultural heritage embodying the wisdom of ancient water transport, water conservancy, and commerce, the activation and utilization of its archives have become a key path to inherit canal memories. This paper takes the archival resources in regions along the canal such as Beijing, Tianjin, Hebei, Shandong, Jiangsu, and Zhejiang as research objects. Based on the core framework of “resource-development-promotion” for cultural and creative product development, it comprehensively adopts literature research and current situation investigation methods to study the practical dilemmas existing in the current development of Grand Canal archival cultural and creative products, such as insufficient supply of archival resources, superficial cultural excavation, single product function, weak brand synergy, and insufficient promotion efficiency. The purpose is to provide a reference for the high-quality development of Beijing-Hangzhou Grand Canal archival cultural and creative products, and promote the in-depth inheritance of canal culture and the coordinated development of cultural and tourism industries.