Article citationsMore>>

Wu, Z. and Liang, L. (2009) The Relationship between Experiential Marketing and Revisit Intention in Leisure Farms: Customer Satisfaction as a Mediating Variable. Journal of Leisure and Sports, 5, 59-71. (In Chinese)

has been cited by the following article:

• TITLE: Assessing Hualien’s Agrotourism Destination Image and Revisit Intention: A Secondary Analysis Using Importance-Performance Analysis

  AUTHORS: Chun-Nan Lin, Tzu-Hao Yang

  KEYWORDS: Agrotourism, Destination Image, Revisit Intention, Importance-Performance Analysis, Hualien, Secondary Analysis

  JOURNAL NAME: Open Access Library Journal, Vol.13 No.4, April 7, 2026

  ABSTRACT: This study re-examines an archived survey of agrotourism visitors in Hualien, Taiwan region, and reframes the evidence as a descriptive Importance-Performance Analysis (IPA) study rather than a causal test. The dataset contains 141 valid on-site questionnaires collected from visitors at multiple Hualien agrotourism venues. Destination image was measured through four adopted dimensions—product, quality, service, and price image—together with two behavioral-intention items on revisit and recommendation. The archived report provides aggregate reliability evidence (Cronbach’s alpha > 0.80; KMO = 0.867; Bartlett’s test p