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J. Semeijn, A. C. R. van Riel and A. B. Ambrosini, “Con- sumer Evaluations of Store Brands: Effects of Store Im- age and Product Attributes,” Journal of Retailing and Consumer Services, Vol. 11, No. 4, 2004, pp. 247-258. doi:10.1016/S0969-6989(03)00051-1

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