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Venkateswaran, P.S. and Mm, S. (2025) Predictive Analytics: Utilizing Machine Learning and Big Data for Forecasting Future Trends in Business and Consumer Behavior. In: Hussain, Z., Salehhuddin Sharipudin, M.N., Albattat, A. and Khan, A., Eds., Strategic Brand Management in the Age of AI and Disruption, IGI Global, 463-492.
https://doi.org/10.4018/979-8-3693-9461-8.ch019

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