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Caruelle, D., Gustafsson, A., Shams, P. and Lervik-Olsen, L. (2019) The Use of Electrodermal Activity (EDA) Measurement to Understand Consumer Emotions—A Literature Review and a Call for Action. Journal of Business Research, 104, 146-160.
https://doi.org/10.1016/j.jbusres.2019.06.041

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