TITLE:
Differential Effects of Single- and Multi-Business Model Car Companies on Consumer Purchase Intentions for Electric Vehicles
AUTHORS:
Hasna Jabah, Mozammal Haque
KEYWORDS:
Electric Vehicles (EVs), Business Model Strategy, Consumer Purchase Intention, Structural Equation Modeling (SEM), Marketing Strategy, Sustainable Mobility, Car Companies
JOURNAL NAME:
Open Journal of Business and Management,
Vol.14 No.2,
March
12,
2026
ABSTRACT: In the global automotive industry, electric vehicles (EVs) are receiving a lot of attention due to the rapid advancement of battery technology and the growing demand for sustainable development. This research investigates the differential effects of single and multi-business model car companies on consumers’ Purchase Intentions for Electric Vehicles (PIEVs). Single-business model companies specialize exclusively in EV production, while multi-business model firms operate across both traditional and EV segments. A quantitative research design is employed, integrating marketing theory and consumer behavior analysis to explore the company type, marketing strategy, and consumer perception interact to shape PIEVs. Data are collected in China through a structured questionnaire survey grounded in the 4C marketing framework, operationalized through key consumer perception constructs including perceived innovation, consumer trust, brand familiarity, and perceived risk. Data analysis is conducted using SPSS and PLS-SEM software, incorporating reliability testing, CFA, and SEM to analyze model fit and validate hypotheses. Results reveal that SBMT firms significantly influence PIEV (p p p = 0.001). The comparative analysis demonstrates that SBMT firms generate stronger PIEV through focused strategies and clear environmental positioning. By providing a comparative viewpoint on how various business models affect consumer purchasing decisions in the EV market, this study advances both scholarly knowledge and methods of management.