TITLE:
Research on Tourist Satisfaction Evaluation and Development Status of Tourism in Tai’an
AUTHORS:
Hui Zhang, Tongxing Li, Xiaoyu Tan, Jiaojiao Zhao
KEYWORDS:
Tai’an Tourism, Current Situation, Satisfaction, Indicator System
JOURNAL NAME:
Open Access Library Journal,
Vol.13 No.3,
March
5,
2026
ABSTRACT: To assist in the implementation of the “Mount Taishan+” strategy in Tai’an and address the dual challenges of regional competition and consumption upgrading, this study focuses on the core objective of enhancing tourist satisfaction and conducts a systematic study based on the actual tourism development situation in Tai’an. Firstly, the current status of tourism development in Tai’an is analyzed. The “Mount Taishan+” industrial cluster has achieved remarkable results, but there are still issues such as insufficient resource integration, inadequate infrastructure, and weak service capabilities. Secondly, a tourist satisfaction evaluation system is constructed, which includes four primary indicators (tourism resources and environment, tourism products, tourism infrastructure, and tourism services), 13 secondary indicators, and 27 tertiary indicators. These indicators precisely match the characteristics of Tai’an’s cultural and tourism development and the needs of tourists. This system can quantify the level of tourist satisfaction, accurately identify development pain points, and provide targeted guidance for Tai’an to deepen resource integration, address facility shortcomings, and improve service quality.