TITLE:
Digital Narrative and Memory Reconstruction: International Dissemination Strategies for the Rural Cultural Heritage of Qilu in the Yellow River Basin
AUTHORS:
Ziyu Liu, Deping Zou
KEYWORDS:
Rural Culture, Qilu Cultural Heritage, Yellow River Basin, International Dissemination, Digital Narrative, Cultural Memory
JOURNAL NAME:
Open Access Library Journal,
Vol.13 No.2,
February
13,
2026
ABSTRACT: The international dissemination of rural culture is a vital pathway to enhance cultural soft power and foster mutual understanding among civilizations. Focusing on the rural cultural heritage of Qilu within the Yellow River Basin, this paper investigates its current status, inherent challenges, and potential strategies for global outreach. Drawing upon existing research, we identify three core dilemmas: the fragmentation of rural cultural memory carriers, the insufficiency of participatory and immersive international narrative platforms, and the gap in specialized talents for cross-cultural communication. To address these, the study proposes a multi-faceted strategy. This includes constructing a holistic digital ecosystem for rural cultural memory, developing transmedia storytelling frameworks that emphasize authenticity and experience, and establishing cross-cultural co-creation mechanisms alongside cultivating globally-minded communication specialists. This research argues that leveraging digital technology for narrative innovation and memory reconstruction is crucial for transforming localized rural heritage into globally resonant cultural assets. It provides a targeted framework for the international promotion of regional rural cultures in China.