TITLE:
Promoting Environmentally Friendly Enterprise through Quality Production and Marketing of Imitation Jewelry, Bangladesh
AUTHORS:
Mohammad Kamrul Hasan Bhuiyan, Apurba Deb Roy
KEYWORDS:
Environmental Management, Enterprise, Occupational Health and Safety, Imitation Jewelry, Micro Entrepreneurs, Market Demand
JOURNAL NAME:
Journal of Geoscience and Environment Protection,
Vol.14 No.2,
February
10,
2026
ABSTRACT: Moheshpur & Kotchadpur upazilas of Jinaidah and Chougacha districts in Bangladesh are famous for the imitation jewelry industry. Every household that engages in the production of imitation jewelry does so as a means of subsistence. The majority of the raw materials are imported from India; obtaining goods and commodities from India is simple and accessible. Local markets across the nation sell imitation ornaments. ME-microentrepreneurs are often the people that make these ornaments. In Bangladesh, however, it remains an undeclared subsector because the government does not declare it to be an industry. In addition to legacy challenges, entrepreneurs are addressing economic, social, and environmental change it as challenges, primarily through financial support even more than subsistence income when experts on this particular crafts. The purpose of this study is to determine the main obstacles to and prospects for best industrial practices in the areas of the environment, health, and safety, as well as in the socioeconomic setting and market potential. The study focused on ethnographical methodology combining quantitative and qualitative approaches. In order to gather the most recent information, statistics, and public opinions, a total of twenty-six key informant interviews and eight focus group discussions covering a total of 248 HHs survey were covered during this study using a mixed method technique through a conducive village immersion and stay over there to observe step by step and collected all sampled data for the respondents. The survey’s findings indicate that, given the rising demand, it has promising possibilities. There are a number of issues, such as the lack of raw materials in Bangladesh, which are all sourced from India or other countries. Nevertheless, they continue to manufacture goods using conventional techniques; social and environmental concerns are not yet taken into account. However, the usage of heavy metals like lead poses a health risk, and wastewater from manufacturing and painting supplies is also dumped directly into neighboring water sources. Adopting a community-informed mechanism, a reliable, eco-friendly market linkage, safe wastewater disposal, health and safety concerns for using Pb and other corrosive materials, easy access to lending facilities, raising loan caps, government recognition, legal status, and resource availability are all prerequisites for expanding this sector in order to achieve better market conditions.