Article citationsMore>>

H. W. Kinnucan, H. Xiao, C. Hsia and J. D. Jackson, “Effects of Health Information and Generic Advertising on US Meat Demand,” American Journal of Agricultural Economics, Vol. 79, No. 1, 1997, pp. 13-24. doi:10.2307/1243939

has been cited by the following article:

• TITLE: Message Strategy Effects for Risk-Reduction Campaigns during Health Crises

  AUTHORS: Amir Heiman, Jacob Hornik, Oded Lowengart

  KEYWORDS: Message Appeal; Message Framing; Crises Management; Market-Level Data

  JOURNAL NAME: Journal of Service Science and Management, Vol.5 No.1, March 28, 2012

  ABSTRACT: Advertising campaigns carried out by firms post-health crises have been well documented in the literature, but the results, in terms of their effectiveness in recovering demand, are mixed. This paper examines the effect of risk-framed message appeal (aimed at reducing uncertainty about a product by elaborating upon new safety controls) on reductions in losses resulting from crises in comparison. The article develops a model that accounts for the effects of health crises and advertising with different information on sales. Using real market data, the study empirically shows that the choice of a risk-reduction advertising campaign has no significant on sales.