TITLE:
A Study on the Impact of New Media on College Students’ Oral English Learning—Taking English Content Creators on Bilibili as an Example
AUTHORS:
Hui Li
KEYWORDS:
College Students, Oral English, New Media, Bilibili Content Creators, SPSS Analysis, Language Teaching
JOURNAL NAME:
Open Access Library Journal,
Vol.13 No.1,
January
14,
2026
ABSTRACT: Against the backdrop of rapid advancements in new media technology, video platforms like Bilibili have leveraged their vast user communities and highly interactive, sharing-oriented culture to create personalized informal learning spaces for language learners. This paper explores the impact of new media on college students’ spoken English learning. First, it analyzes Bilibili’s development in language education. Second, it examines the practical challenges in spoken English instruction. The core objective of this study is to validate the feasibility of integrating Bilibili resources with university-level spoken English learning. A mixed-methods research approach is employed. Data is collected through questionnaires distributed to university students and analyzed statistically using SPSS software. This process aims to reveal the role of new media in spoken language acquisition. Through theoretical analysis and empirical testing, the study provides practical references and insights for enhancing university students’ comprehensive spoken English proficiency.