TITLE:
An Exploration on Enhancing the Teaching Performance of the Survey Research Methods Course through Practical Training to Undergraduate Students
AUTHORS:
Yarong Lyu, Bingheng Liu, Yihang Liu
KEYWORDS:
Survey and Research Methods Course, Practical Training, Undergraduate, Course Evaluation
JOURNAL NAME:
Creative Education,
Vol.17 No.1,
January
7,
2026
ABSTRACT: The ability to conduct investigation and research is one of the fundamental skills that young students must possess. The course on survey and research methods (SRMs) is a compulsory core course designed to cultivate students to master this kind of ability, especially for those majoring in economics and management. Taking the course on survey and research methods offered to undergraduate students at Renmin University of China as an example, the paper systematically expounds on the teaching objectives and contents centered on talent cultivation, the practices and experiences of carrying out innovative teaching activities in the course, and the establishment of a course evaluation system that adapts to innovative teaching, with the aim of fostering students' abilities and enhancing teaching effectiveness. The materials of this paper are derived from first-line teaching practices, and the evaluation of teaching effectiveness comes from the objective and true expressions of the students who have taken the course. Therefore, by summarizing the teaching experiences and practices of the course, it is expected to provide references for other courses to carry out innovative teaching.