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Moore, G. C., & Benbasat, I. (1996). Integrating Diffusion of Innovations and Theory of Reasoned Action Models to Predict Utilization of Information Technology by End-Users. In Diffusion and Adoption of Information Technology (pp. 132-146). Chapman & Hall.
https://doi.org/10.1007/978-0-387-34982-4_10

has been cited by the following article:

• TITLE: Business Education in the Age of AI

  AUTHORS: Cameron Fisher

  KEYWORDS: Artificial Intelligence, AI Collaboration, AI Integration, Business Education, Technology Adoption

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.15 No.12, December 31, 2025

  ABSTRACT: The rapid growth of AI has many implications for business learning across organizations. The expanding research on AI in business education has been fragmented so far. A pathway to manage the inputs and outcomes is relevant to academic, government and corporate settings. Business education needs a holistic re-evaluation of the pedagogy, roles and best practices in an AI-rich ecosystem.