TITLE:
Research on the Operation and Development Strategy of Archival Cultural and Creative Products under the Internet+ Thinking—Enlightenment from Successful Cases of Cultural and Creative Products in the Cultural Relics and Museum Field
AUTHORS:
Guanyan Fan, Hui Ming, Xinyi Tan
KEYWORDS:
Internet+ Thinking, Archival Creative Products, Cultural and Creative Products, Operation Strategy
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.13 No.12,
December
26,
2025
ABSTRACT: Internet+ thinking is closely integrated in the field of culture relics museum, like the Palace Museum digital AR calendar, “Lord Rabbit” and other online celebrity of cultural and creative products stand out in the field of cultural relics museum with the operation strategy of Internet+ thinking. In contrast, the integration of archival cultural and creative products with Internet+ thinking is worth strengthening and improving in its design, marketing and management. Based on the Internet+ thinking perspective, including user thinking, platform thinking, cross-border integration thinking and socialized thinking, combined with the successful cases of cultural and creative operations in the field of cultural relics museum, reviewed from existing design deficiencies, marketing problems and management problems of archival cultural and creative products, to examine the shortcomings of the current development and operation of archival cultural and creative products, put forward corresponding operational strategies and suggestions, so that archival cultural and creative products can truly “live”.