TITLE:
Optimizing ICT Integration Across Sectors: A PICRAT Model Analysis
AUTHORS:
Louie G. Sanlad
KEYWORDS:
Information and Communication Technology (ICT), PIC-RAT Model, Amplification, Transformation, Replacement, Training, and Development
JOURNAL NAME:
Journal of Computer and Communications,
Vol.13 No.12,
December
25,
2025
ABSTRACT: This study explored the utilization of Information and Communication Technology (ICT) across three major sectors—education, business, and information technology—focusing on teachers from the Mandaue City Division, employees of Cebuana Lhuillier Mandaue branches, and IT professionals from OSL International Inc., Cebu City, during the fiscal year 2025. Employing a survey-based research design, the study analyzed trends in ICT use through a structured process that involved preparation, administration, scoring, and data analysis. Guided by the PIC-RAT model, results revealed that the education sector primarily used ICT for Amplification, indicating that technology served to enhance existing teaching and learning practices, with 48.36% of respondents emphasizing interactive tools. In contrast, the business sector demonstrated a high level of transformation (86.49%), where technology was used innovatively to reshape work processes and improve efficiency. Meanwhile, the IT sector reflected Creativity (21.31%) within the Replacement category, showing how professionals utilized ICT to substitute traditional methods with more dynamic digital approaches. These findings reveal distinct patterns of ICT integration and highlight the diverse stages of technological adaptation among the three sectors. Overall, the study underscores the crucial role of continuous professional development in strengthening ICT competence. It is strongly recommended that the proposed training and development design be adopted to further enhance digital literacy, innovation, and effective ICT application in education, business operations, and information technology services.