TITLE:
The Power of Dreams: The Impact of Self-Motivation on Intra-University Entrepreneurial Activities among College Students
AUTHORS:
Jianqiang Zhang, Yu Hou
KEYWORDS:
Self-Motivation, Power of Dreams, Intra-University Entrepreneurship, Higher Education Entrepreneurship Education
JOURNAL NAME:
Open Access Library Journal,
Vol.12 No.12,
December
22,
2025
ABSTRACT: This paper aims to explore how self-motivation plays a crucial role in intra-university entrepreneurial activities among college students at higher education institutions. It hypothesizes that dreams serve as a mediating mechanism between self-motivation and intra-university entrepreneurship, further analyzing the moderating effect of university entrepreneurship education within this context. Through analyzing data from 107 intra-university entrepreneurial activities conducted by students at Anhui Wenda Information Engineering University over the past five years, it is found that self-motivation has a positive upward influence on students’ intra-university entrepreneurial activities. Entrepreneurship education acts as a specific intermediary bridge between these two factors. University entrepreneurship education positively moderates the relationship between self-motivation and students’ intra-university entrepreneurial activities.