TITLE:
Analyzing the Role of Big Data in Enhancing Organizational Adaptability
AUTHORS:
Ragaa Nasr Ahmed, Haitham Mohamed Essam
KEYWORDS:
Big Data Analytics, Organizational Adaptability, Organizational Learning, Customer Focus, Change Creation
JOURNAL NAME:
Journal of Human Resource and Sustainability Studies,
Vol.13 No.4,
December
22,
2025
ABSTRACT: The Main Objective of This Research: This research investigates the impact of Big Data Analytics (BDA) on organizational adaptability within the automotive sector in Egypt. The rapid technological advancements and increasing competition in the global automotive industry necessitate agile and adaptive organizational strategies. By leveraging BDA, automotive firms can gain valuable insights into market trends, consumer preferences, and operational efficiencies. Design/Methodology/Approach: This research employs a descriptive approach. A survey of 11 manufacturing automotive companies in Egypt was conducted, and this research was gathered through questionnaires. Convenience sampling was the method used to choose the sample, and the data were analyzed using SPSS and Smart PLS programs. Findings: The research came to the conclusion that big data analysis helps achieve the organizational adaptability dimensions. Specifically, big data analysis helps achieve Creating Change by 10% (R2 0.10), Customer Focus by 13% (R2 0.13), and Organization Learning by 25% (R2 0.25), which is the highest of these dimensions. The results of this research have practical as well as theoretical consequences since they are anticipated to make valuable contributions in both fields. The implications of this research underscore the critical role of BDA in driving competitive advantage and organizational resilience in the Egyptian automotive sector.