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Liu, Y. (2020). An Initial Study on Incentive Mechanisms for University Administrative Teams from the Perspective of the Two-Factor Theory. Journal of Jilin Institute of Education, 36, 16-19.

has been cited by the following article:

• TITLE: An Incentive Study of Office Directors in University Colleges from a Two-Factor Theory Perspective: A Case Study of L Normal University

  AUTHORS: Kanda Pan

  KEYWORDS: Two-Factor Theory, University, Office Director, Motivation

  JOURNAL NAME: Open Journal of Social Sciences, Vol.13 No.12, December 18, 2025

  ABSTRACT: Office directors of university secondary colleges serve as pivotal intermediaries in comprehensive administrative management, bridging upper and lower levels while providing educational administration and administrative support for core functions, including teaching, research, and social services. Their professional attitudes, educational management practices, and service quality significantly influence the daily operations of academic institutions. This study employs the Two-Factor Theory to scientifically examine its motivational framework for university administrators. By analyzing current challenges and operational realities, the paper proposes incentive measures through two categories: hygiene factors (clarifying job responsibilities, optimizing staffing, stabilizing performance-based compensation) and motivators (implementing competency development programs for mid-level administrators, piloting the “Dual-Track System”, and enhancing AI tool adoption). These strategies aim to strengthen the talent development of office directors in university secondary colleges.