TITLE:
Exploring Mechanisms and Optimization Strategies for Modernizing China’s Agricultural Product Distribution System through Supply and Marketing Cooperatives in the New Era
AUTHORS:
Longlong Duan, Hoiyi Zhang, Qiuyun Yu
KEYWORDS:
New Era, Supply and Marketing Cooperatives, Modernization of Agricultural Product Distribution System, Mechanisms, Optimization Strategies
JOURNAL NAME:
Theoretical Economics Letters,
Vol.15 No.6,
December
12,
2025
ABSTRACT: Modernizing the agricultural product distribution system in the new era is a critical step toward accelerating the development of an agricultural powerhouse. This study examines the driving mechanisms through which supply and marketing cooperatives advance distribution modernization, leveraging their unique position within the agricultural distribution system and drawing on case studies from multiple regions. Findings reveal that as connectors between smallholder farmers and large markets, facilitators of policy innovation and implementation, and pioneers of social penetration and cross-sector integration, supply and marketing cooperatives can advance the modernization of the agricultural product circulation system through four key mechanisms: multi-chain integration, technology empowerment, resource linkage, and brand promotion. Currently, supply and marketing cooperatives face prominent challenges including weak infrastructure, lagging digital transformation, insufficient coordination capabilities, and inadequate brand strategies. To address these issues, this paper proposes optimization strategies: strengthening infrastructure and talent development, accelerating digital transformation, promoting multi-stakeholder coordination, and innovating brand strategies.