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Abrokwah-Larbi, K., & Awuku-Larbi, Y. (2024). The Impact of Artificial Intelligence in Marketing on the Performance of Business Organizations: Evidence from SMES in an Emerging Economy. Journal of Entrepreneurship in Emerging Economies, 16, 1090-1117.
https://doi.org/10.1108/jeee-07-2022-0207

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