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Chinniah, S. R., & Anuar, T. F. T. (2025). Analysis on the Influence of Place Branding Strategies on Rural Tourism: A Unified Theory of Acceptance and Use of Technology (UTAUT) Approach—A Case Study of Kampung Agong. International Journal of Creative Future and Heritage (TENIAT), 13, 28-38.
https://doi.org/10.47252/teniat.v13i1.1314

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