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Baxter, S. M., Kulczynski, A., & Ilicic, J. (2016). Ads Aimed at Dads: Exploring Consumers’ Reactions Towards Advertising That Conforms and Challenges Traditional Gender Role Ideologies. International Journal of Advertising, 35, 970-982.
https://doi.org/10.1080/02650487.2015.1077605

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