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Liu, Y. Y., Wen, C. S., Su, L. Z., Chen, T. L., & Zhao, D. W. (2023). A Brief Analysis of the Rural Tourism Business Model in Nujiang County, Yunnan Province: A Case Study of Sanhe Village, Yunnan Province. Tropical Agricultural Engineering, 47, 44-46.

has been cited by the following article:

• TITLE: Research on Rural Revitalization Pathways in Underdeveloped Areas: A Case Study of Wuli Village, Nujiang Prefecture, Yunnan Province

  AUTHORS: Hanning Lai

  KEYWORDS: Rural Revitalization, Cultural Characteristics, Enterprise Cooperation

  JOURNAL NAME: Open Journal of Social Sciences, Vol.13 No.11, November 17, 2025

  ABSTRACT: This study takes Wuli Village, a settlement along the Ancient Tea-Horse Road, as a case study, focusing on pathways to balance cultural preservation and economic development within the context of rural revitalization. Constrained by its transportation conditions, Wuli Village’s economic development is relatively lagging; however, this has also contributed to the relatively intact preservation of its original village landscape and cultural characteristics. Using field research methods, the study conducted in-depth face-to-face interviews with residents from 15 out of the village’s 42 households and examined the role of surrounding enterprises in stimulating the local economy. The research finds that the core challenge facing Wuli Village is the lack of distinctive products with market potential and a foundational industrial base. Based on this, the study proposes that establishing cooperative mechanisms with surrounding enterprises and developing tourism formats centered around cultural experiences could be effective pathways for achieving the dual objectives of cultural preservation and economic enhancement.