TITLE:
Navigating Health Information: An Analysis of Social Media’s Influence on University Students’ Health Literacy
AUTHORS:
Muhammad Jamal Hussain, Anila Ashraf, Muhammad Asif, Anfal Zulfiqar, Shujahat Hussain, Wajahat Hussain
KEYWORDS:
Social Media Usage, Health Literacy, Health Information Awareness, Digital Health Assessment
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.13 No.11,
November
7,
2025
ABSTRACT: This study examines the impact of social media on health literacy among the university students in the city of Multan, Pakistan, using a cross-sectional survey design. For this purpose, we collected data from 200 students aged 18 - 30 years old across multiple departments of public and private universities. The study used a survey instrument with validated questions that have been tested and proven reliable. It asked how participants used social media platforms such as Instagram and Facebook, and measured their health literacy, encompassing knowledge, attitudes, behaviors and critical evaluation skills. statistical analysis using ANOVA and correlation tests revealed significant differences in health literacy across various social media platforms and highlighted the complex, multi-factorial nature of health information processing. Furthermore, the study findings demonstrate that social media apps such as YouTube, Facebook and WhatsApp have a positive relationship with certain aspects of health literacy, while also emphasizing that better health results ultimately depend on critical evaluation and fact-checking. Moreover, this research emphasizes the importance of tailored health communication strategies and digital literacy education to empower students in navigating health information online. This study has several limitations, including its cross-sectional design and self-reported data. To confirm causal relationships, longitudinal research is needed. Despite these limitations, this study provides valuable guidance for policy makers, educators and communicators aiming to leverage social media as a tool for enhancing health literacy in the university population.