Article citationsMore>>

Heil, O. P., & Helsen, K. (2001). Toward an Understanding of Price Wars: Their Nature and How They Erupt. International Journal of Research in Marketing, 18, 83-98.
https://doi.org/10.1016/s0167-8116(01)00033-7

has been cited by the following article:

• TITLE: AI Clustering: A Method for Countering Competition

  AUTHORS: Frank Clayton Schuller, Ignacio Fuentes Ribas

  KEYWORDS: Artificial Intelligence (AI), Strategy Formulation, Competitive Reaction, Clustering, Product Differentiation, Defensive Tactics

  JOURNAL NAME: Open Journal of Business and Management, Vol.13 No.6, October 17, 2025

  ABSTRACT: As corporations are adopting artificial intelligent (AI) applications into their business operations, particularly in marketing decisions, managers are likely to enlist applications in the formulation of strategy. In fact, several companies in various industries have already been integrating AI applications in determining competitive strategies. This article traces three companies’ utilizations of AI in determining competitive reactions to rivals’ encroachment on market share. The specific AI technique for the three firms deployed clustering, a process that may uncover latent, unobserved product characteristics.