TITLE:
AI Clustering: A Method for Countering Competition
AUTHORS:
Frank Clayton Schuller, Ignacio Fuentes Ribas
KEYWORDS:
Artificial Intelligence (AI), Strategy Formulation, Competitive Reaction, Clustering, Product Differentiation, Defensive Tactics
JOURNAL NAME:
Open Journal of Business and Management,
Vol.13 No.6,
October
17,
2025
ABSTRACT: As corporations are adopting artificial intelligent (AI) applications into their business operations, particularly in marketing decisions, managers are likely to enlist applications in the formulation of strategy. In fact, several companies in various industries have already been integrating AI applications in determining competitive strategies. This article traces three companies’ utilizations of AI in determining competitive reactions to rivals’ encroachment on market share. The specific AI technique for the three firms deployed clustering, a process that may uncover latent, unobserved product characteristics.