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Salim, A.M. (2022) The Moderating Roles of Digital Marketing and E-Commerce on the Relationship between It Business Alignment Factors and SMEs Performance in Baghdad City of Iraq. Master’s Thesis, University Tun Hussein Onn Malaysia.

has been cited by the following article:

• TITLE: Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age

  AUTHORS: Abu Bakar, Huaqiang Wang

  KEYWORDS: Transformational Leadership, Organizational Culture, E-Commerce, Digitalization, Advertising Agencies

  JOURNAL NAME: Open Access Library Journal, Vol.12 No.10, October 15, 2025

  ABSTRACT: This research investigates the interplay between transformational leadership and organizational culture within digital marketing teams, e-commerce platforms, and advertising agencies. Employing a thematic qualitative methodology, the study analyzes existing literature to identify recurring themes and patterns. Findings suggest that transformational leadership fosters a culture of innovation, adaptability, and collaboration, which are crucial for success in the digital landscape. The paper concludes by discussing the implications of these findings for leadership practices and organizational development in the digital age.