TITLE:
Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age
AUTHORS:
Abu Bakar, Huaqiang Wang
KEYWORDS:
Transformational Leadership, Organizational Culture, E-Commerce, Digitalization, Advertising Agencies
JOURNAL NAME:
Open Access Library Journal,
Vol.12 No.10,
October
15,
2025
ABSTRACT: This research investigates the interplay between transformational leadership and organizational culture within digital marketing teams, e-commerce platforms, and advertising agencies. Employing a thematic qualitative methodology, the study analyzes existing literature to identify recurring themes and patterns. Findings suggest that transformational leadership fosters a culture of innovation, adaptability, and collaboration, which are crucial for success in the digital landscape. The paper concludes by discussing the implications of these findings for leadership practices and organizational development in the digital age.