TITLE:
An Analytical Case on Meta’s Stakeholder Engagement
AUTHORS:
Grace Camille Curtom
KEYWORDS:
Meta, Facebook, Stakeholder, Accountability, Ethics
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.15 No.9,
September
24,
2025
ABSTRACT: This research will scrutinize a notable company that faced a public issue, specifically regarding Meta, that impacted stakeholder relationships. Meta, originally known as Facebook, was founded by Mark Zuckerberg in 2004 as a social networking platform for university students, which has since evolved into a worldwide sensation, attracting more than 2.8 billion active users monthly (Olorunlana, 2025). Meta faced several lawsuits regarding its business practices within the platform, which sparked public discourse and raised concerns about mental health issues. Meta dismissed these allegations through legal proceedings. However, the company intensified its measures to promote accountability by forming an oversight board that would handle its content moderation policies and practices. Meta also incorporated Artificial Intelligence (AI) tools to help automatically remove harmful content online. It has also rebranded its company and formed a Metaverse community that is focused on promoting user-controlled privacy settings. However, despite these measures, additional steps must be taken to ensure Meta’s commitment towards transparency and accountability and to become a socially and ethically responsible company. To make use of a privacy by design concept that focuses on data minimization, reflecting ideal ethical standards for technology, and helping check potential organizational overreach. To have an independent third-party committee that will monitor and ensure Meta’s adherence to and compliance with data regulations. To promote educational programs that will promote a responsible digital community for its stakeholders. Ultimately, these strategies are essential for Meta to secure its reputation and ensure long-term growth in an increasingly regulated and ethically conscious world.